Actor Richard Mofe-Damijo (RMD) called for greater investment, enhanced intellectual property protection, and stronger institutions to convert Africa’s creative influence into sustainable economic wealth.
Mofe-Damijo made these remarks at the Creative Africa Nexus (CANEX) WKND 2026, themed “One People, United in Culture, Creating for the World,” on Thursday in Lagos.
He stated that Africa’s greatest wealth lies not only in natural resources but also in its stories, music, imagination, and cultural heritage.
He noted that countries such as the U.S., South Korea, and India have successfully leveraged their cultural industries to influence global tastes and create economic opportunities.
“Nollywood, South Korean entertainment, and Indian cinema have shown how cultural influence can shape global perceptions, consumer choices, and tourism,” he said.
Mofe-Damijo described this influence as soft power and emphasised that investment, ownership, and strong industries can transform it into economic power.
He observed that while Afrobeats, Nollywood, fashion, literature, and visual arts are gaining international recognition, this popularity does not automatically lead to prosperity for Africa.
Drawing on his Nollywood experience, he stated that talent and creativity open doors, but sustained investment and strong institutions are essential for continued growth. He said access to finance, stronger intellectual property protection, reliable distribution networks, and businesses that can grow beyond individual creative achievements are essential.
Mofe-Damijo stated that the event’s theme underscores the importance of leveraging Africa’s diversity as a strength.
He urged investors to finance creative businesses, policymakers to create enabling environments, and creatives to protect their intellectual property, build partnerships, and prioritise publishing.
He emphasised that Africa must convert its growing cultural influence into investments, businesses, jobs, and lasting wealth, highlighting the need to own creative works and benefit from their value.
Actress Uzo Aduba also noted that African music, film, fashion, literature, and visual arts are attracting global attention, but much of their economic potential remains untapped.
Aduba said the priority should be to turn creative energy into jobs, businesses, infrastructure, ownership, and sustainable industries for future generations.
She described CANEX WKND as a key platform for artists, entrepreneurs, investors, and industry leaders to build relationships, exchange ideas, and develop partnerships.
She noted that the African diaspora plays a vital role through its experience, access, and opportunities, and added that collaboration between the continent and diaspora would benefit both.
The actress emphasised that African creatives need more than global recognition, calling for resources, partnerships, and ownership to help them shape the global creative industry and benefit from its growth.
