Dr Chris Isokpunwu, Permanent Secretary, Ministry of Industry, Trade and Investment, stated that
the government is prioritising non-oil exports, job creation, and increased youth participation in the creative economy.
Isokpunwu made this statement during an interview at the Creative Africa Nexus (CANEX) WKND2026 in Lagos on Friday.
He noted that CANEX WKND2026 would showcase Nigerian businesses, promote export-ready products, and attract foreign investment.
“CANEX is strengthening support for young entrepreneurs through funding and policies to expand Nigeria’s creative industry and attract investors to the country,” he said.
The permanent secretary expressed satisfaction with the preparedness and participation of organisations from Nigeria and abroad.
He said the diversity of exhibitors and business interests showed the exhibition’s potential to promote trade and investment.
Isokpunwu described the strong participation of Nigerian businesses as encouraging, noting that many exhibitors have products ready for export.
He added that CANEX would present Nigerian goods and services to the international market and highlight available investment opportunities.
According to him, the ministry’s mandate includes expanding exports, creating jobs, supporting small and medium-sized enterprises, and promoting industrialisation.
He stated that the government is committed to attracting foreign investment and strengthening Nigeria’s non-oil export sector.
He added that efforts are underway to promote value addition to locally produced commodities prior to export.
Regarding funding for young entrepreneurs, he said mechanisms have been established to ensure that partnership funds reach their intended beneficiaries.
The permanent secretary stated that the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) operates within an established framework, and the African Development Bank has implemented safeguards.
He noted that the government’s Startup Act provides a framework to encourage and support emerging businesses, particularly those led by young entrepreneurs.
Isokpunwu observed that Nigerian youths are making significant contributions to the creative industry, including music, comedy, gastronomy, and sports.
He cited the achievements of Nigerian musicians, comedians, and culinary entrepreneurs, adding that government support and funding opportunities will further empower youth.
He added that this support will enhance participation and expand the industry’s contribution to economic growth.
